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Article: General Mills Hispanic Marketing Platform Que Rica Vida Renews Successful Partnership with Univision.
- Article from:
- Biotech Week
- Article date:
- September 30, 2009
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General Mills Inc., one of the world's leading food companies, has renewed its successful partnership with Univision Communications, the country's leading Spanish-language media company, and will continue to expand the reach of Que Rica Vida, its Hispanic marketing platform, through on-air vignettes, online and mobile elements and special cooking presentations. Que Rica Vida (What A Good Life) is General Mills' popular Spanish-language lifestyle magazine and website, and the cornerstone of the company's four year old, multi-brand Hispanic marketing initiative (see also Hispania Public Relations, Inc.).
Karla Martinez, co-host of Univision's morning show, ...