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Article: Levi Strauss & Co. Celebrates 75th Anniversary of Women's Jeans.
- Article from:
- Agriculture Week
- Article date:
- October 1, 2009
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Seventy-five years ago, Levi Strauss & Co. took a risk that forever changed the course of women's fashion. In the fall of 1934, the company introduced "Lady Levi's[R] jeans" - the world's first jeans made exclusively for women (www.womensjeans75.com). Originally created as men's workwear, jeans are now a fashion must-have around the globe, with women's jeanswear leading the way in denim trends each season.
Jeans were originally created by Levi Strauss & Co. for working men in 1873, but the category has since seen a dramatic shift with the advent of the first jeans for women. Today, new fits, fabrics and finish innovations are typically first developed to meet ...