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Article: Nike Kicks off Football Season with "Prepare for Combat" Campaign.
- Article from:
- Entertainment & Travel
- Article date:
- October 3, 2009
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Nike (NYSE:NKE) today introduced a comprehensive campaign featuring NFL All-Pro players Adrian Peterson, Brian Urlacher, Justin Tuck and Steven Jackson. The campaign, entitled "Prepare For Combat," features out-of-home marketing, print, online and broadcast content of some of the game's top players while highlighting Nike's innovative padding system called Nike Pro Combat.
Nike Pro Combat is a lightweight, breathable padded protective base layer ergonomically designed to provide sport-specific protection to athletes without restricting flexibility. Introduced in competition at the end of the '08-'09 college football season by a number of teams competing in Bowl ...