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Article: 24-7 Entertainment Continues Its Expansion Plans & Partners with MyMusic in Canada to Provide Digital Download Stores.
- Article from:
- Entertainment Newsweekly
- Article date:
- October 2, 2009
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24-7 Entertainment has signed a partnership agreement with Canadian music fulfillment provider and record retailer, CD Warehouse Inc /MyMusic.Com. In this partnership, MyMusic will act as 24-7 Entertainment's sales, integration and support representative for the digital distribution platform in Canada. Their 1st collaboration is the launch of Warner Music Canada's direct-to-consumer store Rhino Records (www.rhinorecords.ca).
"We understand the importance of transitioning our physical business into the digital realm. This partnership between 24-7 and MyMusic provides us with an ideal back-end solution as a part of our D2C initiative. Our D2C store provides an ...