Article: JCPenney Launches she said™.

J. C. Penney Company, Inc. (NYSE: JCP) announced the launch of she said, a contemporary career sportswear brand catering to the female professional. Bolstering JCPenney's assortment of contemporary brands, the private brand - designed, developed and sourced in-house - is now available at JCPenney stores, online at jcp.com and via catalog.

"The launch of she said strategically positions the Company to meet the demand for a sportswear collection that works into a younger customer's everyday life with cutting-edge style and quality at affordable prices, ultimately making JCPenney the destination for this important customer niche," said Liz Sweney, executive vice ...

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