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Article: CIMA Presents its 7th Semiannual Interactive Marketing Survey.
- Article from:
- Marketing Weekly News
- Article date:
- October 3, 2009
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To gauge the state of the interactive marketing industry, the Chicago Interactive Marketing Association (CIMA) recently conducted its seventh semiannual survey of its members and associates. Data was collected during August 2009 with 130 survey results tabulated, analyzed, and prepared by CIMA's partner analyst and Director of Global Strategy and Operations with The Marketing Store, Troy Mastin. Mark Ailsworth, CIMA's President and Director of Midwest Sales for Undertone states, "CIMA's prior survey results provided industry insights that held true to form for the marketplace. The most recent results document interesting points for debate here in Chicago and nationally."