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Article: PRIVATE VIEW: Compromising briefs.(Viewpoint essay)
- Article from:
- Design Week
- Article date:
- September 24, 2009
- Author:
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Need committee decisions generate mediocrity - and would a strong 'tsar' necessarily fare any better? David Bernstein on the dynamics of judging
Design Week editor Lynda Relph-Knight's critique of the Mayor's selection process for the new London identity warned that 'without an experienced design tsar... it could end up with a committee decision and a mediocre result' (Comment, DW 3 September). The implication was clear: committee decision equals mediocre result.
Note that we're not talking about creation by committee: that's a guarantee of mediocrity. But does committee appraisal of creativity inevitably produce it? As a young creative director I ...