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Article: Music services escalate battle to win UK market.
- Article from:
- New Media Age
- Article date:
- September 24, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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We7 to launch subs service and iPhone app as it goes head to head with Spotify for UK music market
We7, the ad-funded music service backed by Peter Gabriel, is to launch a subscription service and iPhone app to challenge Spotify's position in the UK market.
The move comes as Spotify allows its service to be embedded in a third- party site for the first time, as part of Peugeot's Drive Sexy campaign.
The emerging music services are battling to augment their audio and display ad revenues to ensure sustainability as they each pass 2m UK users. It will see both go head to head with ISPs including BT, Sky and Virgin Media, which are also ...