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Article: Work of the week.(NEWS)

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Advertising Age
Article date:
September 21, 2009
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CREATIVITY TOP FIVE

This week we bring you the creative marketing on Douglas Coupland's "Generation A"; a hidden augmented-reality iPhone app from Yelp; Red Bull's online redefinition; the "Halo 3 ODST" epic from T.A.G.; and Rupert Sanders and Tribal DDB's real-world expansion of Monopoly.

DOUGLAS COUPLAND 'GENERATON A'

Creative Director: Gary Thomas. Directors: Crush, David Hicks. Production company: Sons & Daughters, Crush.

RED BULL "SITE REDESIGN'

BARBARIAN GROUP

HASBRO 'MONOPOLY CITY STREETS'

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