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Article: Chrysler-Fiat's grand brand plan; Product strategy calls for an upscale Chrysler, a more refined Dodge and a wider range of models.(NEWS)(Chrysler L.L.C.'s bankruptcy reorganization plans)
- Article from:
- Automotive News
- Article date:
- September 21, 2009
- Author:
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Luca Ciferri
A Chrysler brand with more luxury than Cadillac.
A Dodge brand known for driving dynamics.
A Jeep lineup that is well, Jeep.
And vehicles to cover every market segment so that wildly fluctuating fuel prices won't destroy sales.
That's the rosy outline that's emerging as Chrysler Group and Fiat executives plot Chrysler Group's product portfolio.
Chrysler Group's three brand chiefs are attempting to define clearer brand identities as they fit together a much broader product portfolio that will take advantage of platforms and powertrains from Fiat.