Article: PACIFIC INVESTMENT MANAGEMENT; Finalist, Most Respected Fund Company Award Finalist, Long-Term Achievement Award.(News)

Byline: Jeff Benjamin

PACIFIC INVESTMENT Management Co. LLC is one of those asset management firms often associated with just one person, seemingly at the center of the operation.

In this case, that person is Bill Gross, co-founder of Pimco and manager of the $170 billion Pimco Total Return Fund, the world's largest mutual fund.

The 65-year-old "bond king casts a big shadow, but his is not the only influence at Pimco, which has $840 billion under management.

"Pimco has a very unusual culture, and the company clearly has some big names that garner a lot of attention, said Lawrence Jones, a senior mutual fund analyst at Morningstar ...

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