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Article: Knob manufacturer embraces e-commerce.(News)
- Article from:
- Plastics News
- Article date:
- September 21, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Roger Renstrom
Buckeye Shapeform of Columbus, Ohio, has found a way through the Internet to boost sales of its specialty metal and plastic products.
More tightly focused Web site content has helped Buckeye's uniform resource locator rise to the top of more online searches, officials said. In 2008, a visitor's average viewing experience increased to more than 5.5 pages from 2.5 pages in 2007, and conversion actions jumped to more than 110,000 from about 10,000.
During 2008, the site generated more than 1,000 potential leads, 60 new clients and nearly $100,000 in fresh business, and produced results faster than Buckeye's typical sales ...