Article: Mercury rising: reinventing a brand. (Lincoln-Mercury Div)(Auto Marketing & Brand Management)

Article: BRAND DESIGN TAKES MORE THAN STYLE; GETTING IT RIGHT: As ...
Advertising Age;  November 6, 2006 ;     700+ words ... ... related disciplines. Brand management is converging with ... This idea of merging brand management and design management ... Ford Taurus and the Mercury Sable. Here, brand ... brand experiences. Brand management and design management ...

Article: Lincoln Town Car woos a younger niche to luxury.(Auto Marketing & ...
Automotive News;  April 6, 1998 ;     700+ words ... ... model gets a nip and tuck to win aging boomers' hearts Lincoln mercury Division's upcoming move from Detroit to California marks ... significantly more confident," says Ian Beavis, Lincoln Mercury marketing communications manager. "We make no apology for ...

Article: Mercury rising: reinventing a brand.(Auto Marketing)
Advertising Age;  April 6, 1998 ;     700+ words ... ... year after Lincoln Mercury Division installed brand management. Research accelerated ... generally like Mercury," Mr. Rogers ... vehicle purchase. Brand management declines in consumer ... to showrooms. Mercury wanted a word it ...

Article: The missing link. (Lincoln-Mercury Div.)
Automotive News;  October 7, 1996 ;     700+ words ... ... While most of Mercury's lineup is ... the company's brand management teams, the study ... Ford, Lincoln, Mercury and Jaguar should ... average age of Mercury buyers is 58. What's a brand? Brand management has taken center ...

Article: O'Connor takes over L-M as Ford shifts execs. (newly appointed ...
Automotive News;  March 25, 1996 ;     700+ words ... ... tried to sharpen Lincoln-Mercury's focus, unveiling a new "Imagine Yourself in a Mercury" ad campaign and launching ... bottom brand review and brand management teams within Ford. This spring, the 1997 Mercury Tracer will be introduced ...

Article: As brand, Saturn runs rings 'round the competition.(Auto ...
Automotive News;  April 6, 1998 ;     700+ words ... ... Saturn unit as the best example of brand management in the business, followed by luxury ... promotional categories surveyed. Brand management is driving up spending for TV and ... makes it clear that the tenets of brand management now pervade not only automotive marketing ...

Article: Mercury Payment Systems Marketing Chief Gives ...
Business Wire;  January 18, 2006 ;     700+ words ... ... of restaurant POS systems. Mercury is audited annually to ensure ... periods of high growth, joined Mercury last January. The company ... billion in 2005. Before joining Mercury, Turner led marketing for ... GA. There he focused on brand management, public relations, new business ...