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Article: Burger King Corp. Kicks Off Its Annual FTBOL KINGDOMSM National Tour and Debuts the BK FTBOLADORES[TM].
- Article from:
- Business Wire
- Article date:
- September 28, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Soccer Extravaganza Returns To Eight U.S. Hispanic Markets
MIAMI -- Burger King Corp. (NYSE:BKC) kicked off its second annual FTBOL KINGDOM(SM) national tour, a series of innovative street-level fAtbol events. The tour made its first stop in Denver, Colorado this past weekend and will travel to seven more markets across the U.S. through November 2009. This year's tour also marks the debut of the BK FTBOLADORES[TM], a team of soccer exhibitionists created exclusively for the BURGER KING[R] brand and FTBOL KINGDOM(SM).
"Burger King Corp. is committed to engaging Hispanic consumers in a meaningful and relevant way," said Alexandra Galindez, director, ...