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Article: And the winner is.... (using awards to advance organizational objectives)
- Article from:
- Association Management
- Article date:
- August 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 American Society of Association Executives. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Awards can further your association's goals. Just don't let six misperceptions lead you astray.
Have your members ever complained that your association's awards program favors certain categories? Or that entering the competition takes more time and money than it's worth? Or that your association gives so many awards that their value is diluted? Or that an award does not represent or further your association's goals? Or worst of all - that your association's awards are irrelevant?
Associations create awards programs to differentiate the extraordinary from the ordinary and reward outstanding achievement. And as long as the programs are properly conceived, ...