|
|
Article: Neolane Included Among B2B Lead Management Automation Vendors in Market Overview Report by Independent Research Firm.
- Article from:
- Business Wire
- Article date:
- September 29, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEWTON, Mass. -- Enterprise marketing software provider Neolane, Inc. today announced it is included among lead management vendors in an independent report by Forrester Research, Inc. The September 2009 report, "B2B Lead Management Automation Market Overview," provides insight into market maturity and the benefits B2B marketers can achieve through effective lead management practices and technology.
Forrester interviewed 18 vendor companies providing marketing automation and/or services, as well as a number of users of this technology. Forrester defines lead management automation as "tooling and process that help generate new business opportunities, manage volumes ...