Article: Halloween...Safe Haven in Otherwise Scary Retail Season?

NEW YORK, Sept. 29 /PRNewswire/ -- As small retailers like the Warm Biscuit Bedding Co. scour the market for a sure thing this holiday, some relief can be found in Halloween sales.

"Parents are looking for affordable ways to escape their everyday financial reality. And Halloween is a fun, engaging holiday for the entire family," says Vicki Mote Bodwell, owner of WarmBiscuit.com.

"The face of Halloween has changed dramatically since I was a kid. My mom hand-sewed all my costumes growing up, she distributed unwrapped candy and we carried hand-decorated brown paper bags door-to-door. However, the holiday excitement remains the same."

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