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Article: Video: Jockey Shocked World With First Men's Brief.
- Article from:
- PR Newswire
- Article date:
- September 29, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Celebrating the 75th Anniversary of the Jockey(R) Brief
KENOSHA, Wis., Sept. 29 /PRNewswire/ -- Imagine a world where boxer shorts and union suits are the only styles of men's underwear. That was the case until 1934, when the JockeyA' Brief -- the world's first men's brief -- was invented. At the time, this new garment was ground-breaking, innovative, revealing, and even daring. This year, Jockey proudly celebrates the 75th anniversary of the Jockey Brief, a garment that dramatically changed the landscape for the men's underwear category and continues to be one of the most dominant styles of underwear today.
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