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Article: The San Diego Union-Tribune and BAT Partner to Add Star Power to Southern California Advertising Campaigns.
- Article from:
- PR Newswire
- Article date:
- September 29, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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IRVINE, Calif., Sept. 29 /PRNewswire/ -- Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, and The San Diego Union-Tribune, the region's leading local media company, have partnered to give advertisers in Southern California more streamlined access to endorsement talent. Starting immediately, the Union-Tribune's print and online sales force will offer BAT endorsement talent to its client base, reinforcing the media company's commitment to continuously improving its products and services.
The partnership leverages The San Diego Union Tribune's expertise in local targeting and reach, and BAT's simplified ...