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Article: Packs capture a clean 'win' at Olympics: high-performance sports detergent in single-use blister packs capture a branding 'win' at the Beijing Olympics.(promotion packaging)
- Article from:
- Packaging Digest
- Article date:
- September 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
According to Win Products Inc., Atlanta, many liquid detergents do not target embedded odors. Even after gym clothes are washed, these odors stay entrenched in the fibers. After a few workouts, even high tech fabrics can develop musty odors, which are caused by bacteria attracted to the sweat-soaked fabrics. To address this problem, the company developed its Win High Performance Sports Detergent, which breaks down embedded sweat molecules and other materials that can contribute to odor, then washes them away.
One year after the debut, Win High Performance Sports Detergent became an official licensed laundry detergent for the U.S. ...