Article: Packs capture a clean 'win' at Olympics: high-performance sports detergent in single-use blister packs capture a branding 'win' at the Beijing Olympics.(promotion packaging)

[ILLUSTRATION OMITTED]

According to Win Products Inc., Atlanta, many liquid detergents do not target embedded odors. Even after gym clothes are washed, these odors stay entrenched in the fibers. After a few workouts, even high tech fabrics can develop musty odors, which are caused by bacteria attracted to the sweat-soaked fabrics. To address this problem, the company developed its Win High Performance Sports Detergent, which breaks down embedded sweat molecules and other materials that can contribute to odor, then washes them away.

One year after the debut, Win High Performance Sports Detergent became an official licensed laundry detergent for the U.S. ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!