Article: MEDICAL ELECTRONICS & INSTRUMENTATION: Watch parts specialist on a roll.

For every high-end Swiss watch brand there's a mass-market product that relies on suppliers like family owned precision engineering firm Pierre Bercher.

Bercher SA makes plastic parts for some of Switzerland's best-known watch brands, although Monsieur Bercher senior, founder and CEO, prefers to talk about how they make what they make, rather than who they make it for. 'Seventy percent of our work is for Swiss watch companies,' he says (he's even more reluctant to talk about the other 30% of his company's revenue). 'Typically, these companies want fast turnaround and the peace-of-mind that comes from knowing that their suppliers know what they are doing.' ...

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