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Article: Adding it up: as head of the region's broadcast association, Mary Beth Garber trains and supports L.A.'s radio ad salespeople.(PEOPLE)(Southern California Broadcasters Association)(Interview)
- Article from:
- Los Angeles Business Journal
- Article date:
- September 14, 2009
- Author:
CopyrightCOPYRIGHT 2009 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WHEN it's late at night and an ad rep at an L.A. radio station wants to plan a strategy for convincing a supermarket chain to book broadcast slots, what does he do? He calls Mary Beth Garber, president of the Southern California Broadcasters Association. She'll get him any research material he needs for the next day's sales pitch. As president of the Southern California Broadcasters Association, Garber serves as a consultant for 62 stations in Los Angeles, the biggest radio market in the worm in dollar terms. Since joining the SCBA in 1998, Garber has trained more than 600 radio salespeople through her night courses. She has teamed up with Arbitron Inc. to produce three ...