Article: Safdie Adds Basics, Novelties.

By Cecile B. Corral

New York- Safdie International Inc., the newly structured U.S. division of Canadian parent Safdie & Co. in Montreal, came to market earlier this month with several new looks in basic as well as novelty looks across several home textiles categories.

Mark Burke, national sales manager, said Safdie has developed new beach towels, spring throws, outdoor weather-resistant coordinate collections and even an accent furniture piece called the "Fun Ball" seat, which is covered in faux fur.

Safdie International operates a large warehouse facility in Champlain, N.Y., where it keeps in stock about 85% "of all of the skus that we sell," ...

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