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Article: Powerful cheese: cheese consumption increases steadily with the introduction of new products, packages and promotions.(Cheese Stands on its Own)
- Article from:
- Dairy Foods
- Article date:
- April 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The dynamics surrounding the power of cheese are manifold, and include such influences as creative forms and flavors, upscale package graphics and features, target marketing and integrated promotions.
Cheese is a vibrant category showing annual growth in both production and per capita consumption. USDA estimates that in 1997, 7.3 billion lbs. of cheese were produced, an increase of 1.2% as compared to 1996. Per capita consumption figures are estimated at 28.6 lbs., which is 3.2% more as compared to 1996's 27.7 lbs.
Interestingly, we have never consumed as much cheese as we do today in the United States, yet stacked up against many European countries - Denmark, ...