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Article: Art direction remains unexplained, for now.
- Article from:
- Creative Review
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's high time someone wrote the definitive guide to art direction. Unfortunately, this isn't it. And surely you'd expect a book about art direction to be well art directed? I struggle to get past the rather ugly cover (and that exclamation mark doesn't help).
Once inside, we find four sections, preceded by a preamble, an introduction, a foreword and a preface. During the introduction the two authors inadvertently point to why this book is a failure. Both Steven Heller and Veronique Vienne explain their background in editorial art direction. And it is this skew towards editorial that makes the book far from the all-encompassing professional bible promised in ...