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Article: ROUND TABLE: Digital keys open door to 21st century marketing.
- Article from:
- Marketing Week
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Who is equipped for 21st century marketing well enough to control how their brand is represented online? Marketing Week and Google held a roundtable discussion with leading marketing experts to uncover how ready the industry is for a digital future. By Joe Fernandez
Alex Batchelor (AB) Chairman, The Marketing Society
Alex Gisbert (AG) European director, online partnerships marketing, Expedia
Mark Simpson (MS) Marketing director, Ford UK
Babs Rangaiah (BR) Vice-president, global communications planning, Unilever
Janet Coulltrisic (JC) Deputy director, corporate communications for the Department for Children, Schools and ...