|
|
Article: HD CONSUMERS: The Frontline.
- Article from:
- Marketing Week
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Paul Dickinson Sales and marketing director, Virgin Atlantic
We have seen the emergence of HD-ready consumers for some time and have moved to integrate all our marketing so that we are talking to as many potential passengers as possible and catching them when flying away is on their minds.
It's important to us that we don't just rely on glamorous TV ads or our sister company Virgin Holidays to communicate with our customers. We need to stand out on our own merit and generate as much share of voice as possible.
This includes collecting and segmenting data to support our marketing efforts so that what we do is talk to our customers in ...