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Article: Online with the Daily Telegraph. (World Wide Web edition of the UK periodical)
- Article from:
- Target Marketing
- Article date:
- June 1, 1998
CopyrightCOPYRIGHT 1998 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With a circulation of 1,080,000, The Daily Telegraph is the United Kingdom's largest national publication. Its reach extends even farther with an average of 2.9 people reading each copy. Not content to rest on its laurels, The Daily Telegraph was the first U.K. newspaper to launch a Web edition and the first to establish an electronic classified section.
Launched in 1994, the Electronic Telegraph (www.telegraph.co.uk) recently celebrated its 1,000th edition. In the past four years, it has garnered 850,000 subscribers with approximately 40,000 to 45,000 readers and 400,000 page views a day. The Internet is "truly a global medium," says Laura Steup, new media marketing ...