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In step with progress. (interview with Victoria's Secret Catalogue's VP of Print Production Nancy Kaminsky on the future of catalog printing and production)(Interview)
- Article from:
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Target Marketing
- Article date:
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June 1, 1998
- Author:
- O'Hanlon, Chrystal
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Copyright informationCOPYRIGHT 1998 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Victoria's Secret Catalogue's VP of Print Production Nancy Kaminsky believes that catalog publishing will continue to be in the print form in the future despite the increasing popularity of online media. She also believes that digital photography will be the most important factor as it will allow the production of high-quality photographs. The trend of acquisitions and mergers among printing companies will also affect the catalog business because it limits the choice of suppliers.
HOW VICTORIA'S SECRET VIEWS THE FUTURE OF CATALOG PRINTING AND PRODUCTION
Victoria's Secret Catalogue's Vice President of Print Production Nancy Kaminsky spoke with Target Marketing's sister publication, ...