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Article: In step with progress. (interview with Victoria's Secret Catalogue's VP of Print Production Nancy Kaminsky on the future of catalog printing and production)(Interview)
- Article from:
- Target Marketing
- Article date:
- June 1, 1998
- Author:
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Copyright informationCOPYRIGHT 1998 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOW VICTORIA'S SECRET VIEWS THE FUTURE OF CATALOG PRINTING AND PRODUCTION
Victoria's Secret Catalogue's Vice President of Print Production Nancy Kaminsky spoke with Target Marketing's sister publication, Publishing and Production Executive, about the future of catalog publishing. Here's an excerpt from that interview, conducted by Chrystal O'Hanlon.
QUESTION: What is your perspective on catalog publishing in the new century?
Nancy Kaminsky: I'm often asked about the future survival of the printed catalog. I believe that the printed format will remain the format of choice for catalog shoppers in the next millennium. However, if our customers become ...
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