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Article: SENTIMENT ANALYSIS: Opinions Become A New Science; New tools aim to sift through Web chatter to identify trends.(Customer Tactics)
- Article from:
- Bank Technology News
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Michael Sisk
Social networking, blogs and other forms of Internet content are generating a tidal wave of opinions on subjects topical and obscure. Usually, the vast majority of these opinions are ignored, dismissed as having little value. But some argue these opinions, if aggregated, sifted and analyzed correctly, could offer valuable insights into the public's perception and mood on individual companies, people and products.
Seth Grimes, founder of consulting firm Alta Plana, says that so-called "sentiment analysis" offered by several technology companies involves sophisticated algorithms intended to listen to customers and understand what ...