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Article: #19. ANNE FINUCANE; Global Chief Strategy and Marketing, Officer, Bank of America Corp.(The 25 Most Powerful Women in Banking)(Occupation overview)
- Article from:
- US Banker
- Article date:
- October 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Allison Bisbey Colter
While the entire banking industry is working to regain consumers' trust following the market turmoil of the past year, Bank of America has also had to reposition its brand following acquisitions of Countrywide Financial and Merrill Lynch that created the nation's largest mortgage lender, largest wealth manager and a one of the world's leading corporate and investment banks.
If this sounds like an outsized task, Anne Finucane, BofA's global chief strategy and marketing officer, has an outsized role at the company. Whether its brand positioning, marketing, or communications across all lines of business, Finucane is the go-to ...