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Article: Silver Lining: Retail Jewelers Discover Affordable Jewelry.
- Article from:
- Jewelers Circular Keystone
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Paul Holewa, Senior Editor
Some jewelry store owners are coping with the troubled economy--and maintaining significant levels of customer traffic--by adding lines that are easier on the wallet.
As sales of diamond pendant necklaces and midrange inventory continue to soften, jewelers are bringing on more affordable products. But it isn't just less-expensive inventory that's new. Fashion jewelry for female self-purchases is ushering in fundamental changes in the way jewelers buy inventory, display jewelry, and manage their staffs.
The high price of gold has pushed much gold jewelry over the $1,000-and-under threshold for women who occasionally ...