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Article: Neolane to Demonstrate Lead Management Optimization Capabilities at MarketingSherpa B2B Marketing Summit Boston.
- Article from:
- Business Wire
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEWTON, Mass. -- Today's B2B marketers are constantly looking for ways to link sales leads to marketing initiatives, but lack a single, intuitive solution that helps not only measure results but drive demand, route leads and improve lead generation processes. In response to this growing need, enterprise marketing software provider Neolane, Inc. provides an automated lead management solution specifically designed to help marketers measure ROI for all of their marketing efforts, generate quality leads and improve marketer productivity. Neolane will be demonstrating its Lead Management Optimization solution at the 6th Annual MarketingSherpa B2B Marketing Summit, which is ...