Article: New life sciences study results reported from City University of New York, Baruch College.

According to a study from the United States, "This research examines how consumers' food choices differ when healthy items are included in a choice set compared with when they are not available."

"demonstrate that individuals are, ironically, more likely to make indulgent food choices when a healthy item is available compared to when it is not available. The influence of the healthy item on indulgent choice is stronger for those with higher levels of self-control," wrote K. Wilcox and colleagues, City University of New York, Baruch College (see also Life Sciences).

The researchers concluded: "Support is found for a goal-activation-based explanation for ...

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