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Article: Hanesbrands Inc. and Its Champion and Duofold Apparel Brands Launch Mount Everest Expedition to Test Innovative Apparel and Inspire Others to Achieve Their Own Everest.
- Article from:
- Obesity, Fitness & Wellness Week
- Article date:
- October 10, 2009
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Hanesbrands Inc. announced that its Champion and Duofold apparel brands are going to the top of the world, leading a Mount Everest expedition to drive brand awareness and showcase the company's research and development innovation and textile science leadership (see also Hanesbrands Inc.).
"Expedition Hanesbrands: Climb With Us" will be lead by accomplished international mountaineer and motivational speaker Jamie Clarke and will begin next month with a training climb of Mount Pumori in Nepal, a 23,494-foot-high Himalayan neighbor to Mount Everest. The Everest summit bid will take place in the spring 2010 Himalayan climbing window.
An expedition launch ...