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Article: Zappos.com Chooses ChoiceStream to 'Wow' Shoppers with Personalized Product Recommendations.
- Article from:
- Information Technology Newsweekly
- Article date:
- October 6, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ChoiceStream, the premier personalization service provider for the world's largest brands, and Zappos.com, a leader in online apparel and footwear sales, announced that Zappos.com has chosen ChoiceStream RealRelevance[R] solution to power personalization on its site. ChoiceStream personalized product recommendations appear throughout Zappos' online store, including the new home page currently being previewed at www.zappos.com/zeta.
Zappos.com chairman and chief operating officer, Alfred Lin, signed the deal to use ChoiceStream recommendations earlier this summer in front of a room full of ChoiceStream employees. The employees were gathered for the company's first ...