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Article: Amazon.com Introduces AmazonBasics.
- Article from:
- Leisure & Travel Business
- Article date:
- October 11, 2009
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Amazon.com, Inc. (NASDAQ:AMZN) announced the launch of AmazonBasics (www.amazon.com/AmazonBasics), a new private-label collection of consumer electronic "basics" created for customers who want exceptional value. The AmazonBasics line currently includes audio video cables and blank DVD media, with additional accessories and other items to be added in the coming months.
"We saw an opportunity to create a line of consumer electronics basics that combine quality and low prices for an overall focus on value," said Paul Ryder, vice president of Consumer Electronics for Amazon.com. "We drew on our history of developing other private-label brands and combined that with ...