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Article: Media brands bringing licensing dollars home; MSLO, Better Homes increasing product lines in often-tough markets.(NEWS)
- Article from:
- Advertising Age
- Article date:
- September 28, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: NAT IVES and NATALIE ZMUDA
The beleaguered media business is still marching aggressively on at least one front: store shelves at a big retailer near you.
More and more media-branded consumer goods are squaring off against similar products from rival media brands. Earlier this month Martha Stewart Living Omnimedia announced a major home and outdoor line due exclusively in Home Depot next January, when its contract with Kmart officially ends. Kmart and Sears stores began selling more than 700 home products from Hearst Magazines' Country Living. And Meredith Corp.'s Better Homes and Gardens line at Walmart continues to grow, now numbering about ...
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Article: Martha Stewart Living Omnimedia ...
PR Newswire;
October 23, 2000 ;
700+ words
... ... PRNewswire/ -- Martha Stewart Living Omnimedia (NYSE: MSO) announced ... Executive Vice President, Martha Stewart Living Omnimedia. "We are thrilled ... published in March 2000. Martha Stewart Living Omnimedia has plans for two ...
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