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Article: Teams eye opponents' sales, marketing success; In tough market, Cavs, Indians among those closely monitoring counterparts' practices.(NEWS)
- Article from:
- Crain's Cleveland Business
- Article date:
- September 28, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JOEL HAMMOND
As the Orlando Magic's Rashard Lewis, Dwight Howard and former teammate Hedo Turkoglu shot the Cavaliers out of the NBA's Eastern Conference finals last May, Cavs senior vice president of communications Tad Carper was upset, just like thousands of fans all over the city.
That doesn't mean he'd hesitate to work with the Magic, though or the hated Wizards, Celtics or Kobe Bryant's Lakers.
Mr. Carper and marketing and sales officials with the Indians, Lake County Captains and Lake Erie Crushers all agree: When it comes to navigating the choppy channels of improving ticket sales, promotions and in-game entertainment, ...