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Article: New York, New York.(NEWS)
- Article from:
- Crain's New York Business
- Article date:
- September 28, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Valerie Block
Knicks get extra toppings
The new york knicks have given their fans indigestion for years, but this season will serve up a different kind of heartburn.
Domino's Pizza has signed on as a new sponsor, which means viewers of the games on MSG should get ready for plenty of pizza-themed product placementsfrom when the pregame gabfest begins until the postgame show signs off. Even TiVo-wielding watchers won't be able to dodge the pizza pitches, as play-by-play announcers drop phrases like "Chris Duhon delivered 12 assists. Domino's Pizza also delivers.
For a more personal connection, Madison Square Garden is holding a ...