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Article: BK[R] Kids Meal Toys Bring Action of 'G.I. Joe: The Rise of Cobra' to BURGER KING[R] Restaurants.(Movie review)
- Article from:
- Business Wire
- Article date:
- August 3, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MIAMI -- Burger King Corp. (NYSE:BKC) kicks off its sponsorship of the action-packed movie "G.I. Joe: The Rise of Cobra," which hits theaters on Aug. 7. The film marks the third blockbuster teaming of the summer as part of the ongoing marketing partnership between Burger King Corp. and Paramount Pictures.
The Burger King Corp. promotion features a kids premium program that lets restaurant guests take home a piece of the big screen adventure. Each BK[R] Kids Meal will come with one of eight "G.I. Joe: The Rise of Cobra" toys inspired by the film. The series of gadgets, action figures and vehicles boast a variety of fun features, such as black light technology, ...