Article: Live Blogging the UC Berkeley Media Technology Summit.(Tech Chronicles)

The second day of the UC Berkeley Media Technology Summit on Thursday opened with a discussion on the future of advertising. The event, aimed broadly at exploring sustainable models for journalism in the digital age, is sponsored by the Graduate School of Journalism and hosted at Google Inc.'s headquarters in Mountain View.

The panelists during the first session included Hilary Schneider, executive vice president with Yahoo Inc.; Jayant Kadambi, chief executive of YuMe; and Sean Finnegan, chief digital officer of Starcom MediaVest Group.

Schneider, who kicked off the talk, said there is a huge disconnect between how consumers spend their time consuming ...

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