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Article: Live Blogging the UC Berkeley Media Technology Summit.(Tech Chronicles)
- Article from:
- Seattle Post-Intelligencer
- Article date:
- October 1, 2009
CopyrightCOPYRIGHT 2009 Seattle Post-Intelligencer. All rights reserved. Reproduced with the permission of Dialog LLC by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The second day of the UC Berkeley Media Technology Summit on Thursday opened with a discussion on the future of advertising. The event, aimed broadly at exploring sustainable models for journalism in the digital age, is sponsored by the Graduate School of Journalism and hosted at Google Inc.'s headquarters in Mountain View.
The panelists during the first session included Hilary Schneider, executive vice president with Yahoo Inc.; Jayant Kadambi, chief executive of YuMe; and Sean Finnegan, chief digital officer of Starcom MediaVest Group.
Schneider, who kicked off the talk, said there is a huge disconnect between how consumers spend their time consuming ...
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