Article: The New Appeal of Emerging Managers.(News)

Byline: Jonathan Marino

Whether it's in a relationship or on line at an airport terminal, nobody likes dealing with baggage. So, when newly-minted private equity firms take to the road to entice LPs, experienced veterans who pitch them are quick to point to their past successes with old firms turned new rivals, and just as quick to note they are not tied to any failures that might be included in those portfolios.

Huntsman Gay's amassing more than $1 billion for its inaugural fund this summer exemplifies this, and Rich Lawson, a co-founder of Huntsman's Global Capital unit and one of its managing directors, knew to highlight this when he was seeking ...

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