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Article: One-on-one relationship marketing comes of age. (healthcare industry)
- Article from:
- Medical Marketing & Media
- Article date:
- June 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nothing is as personal as one's own health, this expert author points out. Educational and promotional communications to consumers should be just as personal.
Recently, there's been considerable attention paid to the new database techniques that allow for one-on-one relationship marketing. This pivotal approach has the potential to improve both the country's health outcomes and a marketer's overall return on investment. One-on-one relationship marketing can significantly impact healthcare by changing customer behavior, which makes it imperative that the industry address the fine points of collecting and applying data effectively.
There are many approaches ...