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Article: Doubling appeal. (Kraft Foods Inc.'s double products of cottage cheese and fruit filling in one package)
- Article from:
- Dairy Foods
- Article date:
- June 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Kraft's new Cottage Doubles appeals to current cottage cheese consumers and plans to attract new users into this previously dying category
"Consumers have been telling us they want innovation in the cottage cheese category," says Michael Pellegrino, category business mgr., Kraft Foods Inc., Northfield, Ill. "So we challenged ourselves to be creative."
The result of Kraft's efforts is Cottage Doubles, a convenient, fun and nutritious cottage cheese and fruit snack currently in test market. It's the first dual-compartment cottage cheese in the United States, and is composed of 4 oz cottage cheese on one side and 1.5 oz fruit filling on the other.
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