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Article: HSBC Expands "Values" Campaign as the Largest Single-Issue Advertiser in The New Yorker since 2005.
- Article from:
- Business Wire
- Article date:
- October 4, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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For The New Yorker Money Issue, Three Artists Give Different Perspectives On One Subject for First-of-Its-Kind Triple Covers Project
NEW YORK -- HSBC Bank USA, N.A. ("HSBC"), "The world's local bank," is continuing their "Values" conversation in the Money Issue of The New Yorker, on newsstands October 5, with the publication's largest single-issue ad buy since August 2005. This marks the first time in New Yorker history that three artists are bringing their own perspective to the same subject to create three covers bound in a single issue. HSBC "Values" ads appear opposite the three covers, inside the front cover flap, on the inside back cover facing the popular ...