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Article: National Car Rental Takes the Lead in Sports Sponsorships
- Article from:
- PR Newswire
- Article date:
- July 14, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MINNEAPOLIS, July 14 /PRNewswire/ -- If you watched Triple Crown horse races, Monday Night Football, World Cup soccer or PGA golf, you heard it: National Car Rental's rhythmic hand claps and "Let's Go!" slogan.
Among travel companies, National Car Rental is the sports marketer, promoting its fast and efficient car rentals on almost every major national sporting event. And National's name sponsorship of the National Car Rental Center -- the first time a car rental company has sponsored a sports center -- is just the next logical step for the company that has made sports fans a key target market.
"The National Car Rental Center is a natural extension ...