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Article: CARFAX Names Zimmerman Advertising Agency of Record.
- Article from:
- PR Newswire
- Article date:
- October 5, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FT. LAUDERDALE, Fla., Oct. 5 /PRNewswire/ -- Today Zimmerman Advertising announces that, after six successful months of working with CARFAX on a project basis, it has been named the vehicle history information company's Agency of Record. Zimmerman, the nation's leading retail expert and brand builder, will now be responsible for all media planning and buying as well as creative.
(Logo: http://www.newscom.com/cgi-bin/prnh/20090316/FL83593LOGO-c)
In December 2008 Zimmerman began work on the first new campaign for CARFAX - "Show Me the CARFAX." The campaign resulted in unprecedented growth in consumer awareness, making the CARFAX brand more valuable to ...