Article: SRI LANKA RURAL SECTOR EYED BY GLOBAL BPO SERVICE PROVIDERS.

COLOMBO, Oct 5 Asia Pulse - Sri Lanka's rural economy can take a slice of India's 12 billion dollar Business Process Outsourcing (BPO) industry by catering to the bottom of the pyramid customers who look at costs over optimum service, a foreign investor said.

"India does about US$12 billion of knowledge base process work; 10 per cent of that is a big amount for us," Raj Amirthanayagam, managing director of Revanalytics Solutions Inc., a Canadian technology company, said.

"They can make 2,000 rupees (US$17.42) an hour; that's what's paid in other countries for quality processed work."

India is one of the largest BPO operators in the world, but ...

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