Article: TiVo Examines TV Viewership Behavior Based on Political Party Affiliation Using Its Power//Watch(TM) Ratings Service in July.

Highlights how True Targets(TM) data affords advertisers a better understanding of television behavioral segments and can help significantly improve consumer targeting and ROI No Republicans watched a second of Olbermann, No potential alternative fuel vehicle buyers watched a second of O'Reilly in July

ALVISO, Calif., Oct. 5 /PRNewswire-FirstCall/ -- TiVo Inc. , the creator of and a leader in television services and advertising solutions for digital video recorders (DVRs), today highlighted how leveraging the combination of an opt-in panel with set-top-box viewing data, such as TiVo's Power||Watch(TM) ratings service, can help provide the media industry with ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!