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Article: TiVo Examines TV Viewership Behavior Based on Political Party Affiliation Using Its Power//Watch(TM) Ratings Service in July.
- Article from:
- PR Newswire
- Article date:
- October 5, 2009
CopyrightCOPYRIGHT 2009 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Highlights how True Targets(TM) data affords advertisers a better understanding of television behavioral segments and can help significantly improve consumer targeting and ROI No Republicans watched a second of Olbermann, No potential alternative fuel vehicle buyers watched a second of O'Reilly in July
ALVISO, Calif., Oct. 5 /PRNewswire-FirstCall/ -- TiVo Inc. , the creator of and a leader in television services and advertising solutions for digital video recorders (DVRs), today highlighted how leveraging the combination of an opt-in panel with set-top-box viewing data, such as TiVo's Power||Watch(TM) ratings service, can help provide the media industry with ...